How do languages affect your everyday business?

“We create software solutions for professionals and distribute our products all over the globe. Our applications are available in French, British and American English, Spanish, and Arabic. 

We recognize that in order for us to make comprehensible, user-friendly software, we have to pay attention to the quality of the language we use.”

Why do you use Lex MyWords?

“The Lex MyWords app has contextualized glossaries in five different languages, which helps us ensure consistency of terminology across all our interfaces and documentation.

The app’s focus on context allows us to quickly and easily find the right terms in every language in which we operate.”

What are the advantages of this app?

“Adding, correcting, or validating a term is a very fast process. The editors use a database of validated terms that’s updated in real time.

Every software update automatically pushes an update to all our contextualized glossaries.

Lex MyWords is a solution that facilitates complete terminological consistency, ensuring not only that the terms are homogenous, but that their accents and capitalization are too. It also creates more opportunities to recycle existing content.”

How do languages affect your everyday business?

“According to the Times Higher Education rankings, our institution is one of the top 30 universities in the world.

Students come from all over the world to study with us. Our print and digital marketing materials are read by a large international audience and play a role in strengthening the university’s brand abroad.

Thinking multilingually is integral to our content strategy.”

Why do you use Lex MyWords?

“Both the names of our degrees and diplomas and the titles of our faculty and staff have to be completely consistent across all our communications.

The Lex MyWords app allows us to centralize all the key elements of our communications in glossaries for each target language.”

What are the advantages of this app?

“We can validate new terms with a click. The software facilitates real-time interaction with Lexcelera when it comes to translating and localizing our content.

The result is perfectly consistent terminology in the communications we use to convey our institution’s brand to our international students and partners.”

Want to try out Lex MyWords ?

If marketing must remain relevant anywhere, it must speak to and resonate with the target audience. And, how do you do that in a locale where the language and culture are very different from that of your home country’s? Enter the localization team.

But, hey, you may not have a localization team in your company at all. Well, all companies start that way, but the important thing to remember is that you cannot continue on your global journey without one. Your localization team may consist of one person initially, but make sure that internationalization and localization are their only core tasks. Forget about asking your Italian-speaking employee to handle the translations for your Italian website. Localization is a full-time job.

Working with the localization team may be a new experience to the marketing team to start with. Few things to keep in mind to eliminate friction between the teams and enable better understanding:

• Top-down push for collaboration: The need to work with localization should be mandated right from the Chief Marketing Officer (CMO) level. This helps to put in place clearly delineated practices for collaboration between the two teams. Also, CMOs will then be able to see how a mere 5% budget allocation for localization can be a big cause of their dissatisfaction with adapting brand content to different markets and geographies.

• Understand each others’ priorities and language: Though the end goal of both marketing and localization may be the same – deliver an engaging brand messaging and product to the target audience – the way they go about achieving it is not necessarily so. Both teams need to understand each others’ targets and priorities and work to enable them. Learning each others’ jargon can also help in increased awareness of the other’s function. For instance, marketing may speak in terms of buyer personas, call-to-action, cost of customer acquisition, while localization would concern itself with terminology management, long-tail languages, QA tools, and so on.

Companies also often choose to outsource localization. If you opt for this approach, language service providers (LSPs) are great resources to tap into for taking your message to different locales at scale. We list below a few areas where you can leverage your partnership with an LSP to the maximum:

• Go direct and upfront. You may be already working with an LSP through your digital marketing partner and not know it. Insist on working directly with them, if so. Remember, you are paying for the services of an LSP without getting maximum value from them. Collaboration with an LSP needs to be from the very beginning of the localization project rather than way downstream. This is so that you don’t make costly mistakes which could be avoided in the first place. LSPs can coach your content creation team on how to write global-ready content. They can also advise you on website globalization and internationalization standards so that you don’t have to rewrite the code on which your website or app runs each time you launch a new language; so that your international customers are not put off by forms that break; so that they can easily find their language on your website, and so on. These are not areas of expertise for your digital marketing agency.

• Consult on tools. The localization tool landscape of today is diverse, complex, and growing. It caters to a wide variety of requirements and figuring out which ones are worth investing in needs some level of knowledge and experience in localization management. Here’s where LSPs can prove to be invaluable again. They know the languages and markets you are operating in, the volume of content you are looking to translate, your budget, your available resources internally for management of localization tools. With this data, they can put together a list of tools from which you can choose. However, you may not yet be ready for or require a full-scale investment in a translation tool. Global enterprises frequently want to use their existing content creation and management systems for online marketing and for translation tools to plug into this infrastructure. Your LSP can make this possible  and bring about quicker and easier onboarding for your teams. It also does away with manual file handoffs and other manual touch points where there is scope for errors to creep in.

• Not just translation. LSPs’ services go beyond translation, so make sure you are availing them. Global digital marketing is not just about rendering your brand messaging in another language, but also in another culture. LSPs understand how to adapt your message in a foreign locale, so that you don’t end up with a culturally tone-deaf campaign. Sometimes even your product naming might need re-thinking.

• Learn about localization. LSPs can provide training to your team members and help in instituting or streamlining globalization processes. Use LSPs as a learning resource so you can quickly ramp up time to market instead of charting the entire journey on your own. Ask for dedicated resources to work with your marketing team – it helps in building a sustainable, tightly integrated relationship based on trust and a deep understanding of your company’s globalization goals.

In our next installment, read about how you can develop processes and use tools for efficient and scalable international online marketing.

Vijayalaxmi Hegde

In the age of agile development, tight integration with the language service provider (LSP) is a prerequisite when selling across locales. With development cycles shortening from yearly, six-monthly, quarterly, monthly to now weekly or even daily releases, multilingual content too needs to fall in step. In companies with a clear focus on global marketing, the LSP is often considered a part of the product team. Such integration enables the LSP to advise on global content creation, review, and feedback processes that need to be instituted in an agile environment.

And, how does this help? Localization professionals can help with writing for diverse audiences around the globe by following some standard authoring practices. This would ensure that the content is translation-ready, and is not necessarily geared to only one locale. It would also help in keeping the brand voice consistent.

Next, consensus needs to be built on the review process: what levels of error tolerance are required for the different types of content? Some content types may skip a lengthy review process once you have enough confidence in your relationship with your localization partner. If possible, do dry runs of translation and review processes, so that you can identify problem areas and make sure the development and localization teams are on board.

Establish clear channels of communication between product, marketing, and the LSP. The structure and nomenclature of these teams may vary from company to company, but the point here is that unless these teams work together and have a healthy exchange of feedback, time to market may be adversely impacted and quality may vary.

Also, different formats of digital marketing may necessitate different localization processes. For instance, social media campaigns may need to be independently handled by your LSP’s local linguists based on your brief , as  there is no time for centralized content creation and subsequent translation. For websites and apps, a more time- and resource-intensive process such as transcreation would work better. Visuals as well as text may need to be re-created from scratch or tweaked, depending on how different the target market’s cultural and social practices and preferences are from that of the home market of the company.

When it comes to translation and localization tools, decision-making can get complex. Which tools you choose to work with depends on several factors such as:

• The volume of content to be translated: this would directly impact the cost of the solution.

• Your team structure: Through your LSP, you could skip or at least put off your investment in a tech solution, for the simple reason that you would be able to use their solutions. LSPs also have the capability to build plugins that will connect your content management systems such as WordPress, Sitecore, Claytablet, eZ Publish, etc., to their translation tools and processes. This enables seamless pushing of content as it’s created for translation, minimizing file transfers.

• Your existing tech infrastructure and your overall global marketing strategy: These will influence all of the above in the sense that (a) your existing tech investments will determine what tools would be compatible and also feasible budget-wise and (b) how much control you require over your content, which markets you choose to enter and how fast, and other factors will influence many decisions regarding localization technology.

Vijayalaxmi Hegde

An NMT engine can only be so good as the data it learns from. But unlike its predecessors such as statistical and rule-based machine translation, NMT learns on its own. That is, you don’t have to teach it word by word, phrase by phrase, or by grammatical rules. It learns from correlations in the data, employing methods such as transfer learning.

Alon Lavie, VP of Language Technologies at Unbabel, said on a podcast that we don’t have much control over what these systems are learning. Hence, it can learn un-intended stuff, too. He underscored the need to retain strong control over the translation process, particularly terminology. That makes it a no-brainer to involve professional linguists in the training process.

NMT engines do better with domain- and language-specific training. For instance, ecommerce engines trained in certain language combinations may do well in those domains and languages over generic engines, but may not perform the same way in other domains and languages. Hence it’s important to perfectly customize and continually fine-tune engines.

Data modeling improves NMT quality. This refers to the process of analysing the data and closely studying the impact of changes made to the data. Do the changes introduce a bias in the data? Is the NMT engine producing the desired quality after being trained on this data? When it does, you have a model. Data modeling needs to be done by linguist engineers who have experience working with MT. It is a critical task as it can influence the output quality hugely.

So, how does the work of these professional linguist engineers impact the functioning of the MT engine?

• Firstly, one has to understand the limits of artificial intelligence (AI). Biases may be of many types. For instance, Forbes magazine wrote about how if one is using AI training sets to understand the ideal customer base for a game, the company may be led to believe that males in the age range of 15-34 would be the ideal targets. However, other age ranges or females may never have been marketed to by the company, hence producing an absence of data on those age or gender groups. In translation, too, the parallel corpora used for training NMT engines may have biases built in. Google Translate found that its NMT models reflected social biases such as those based on gender and led to biased translations: its engine had translated “He/she is a doctor” into the masculine form, and the Turkish equivalent of “He/she is a nurse” into the feminine form. Linguist engineers, from their experience in linguistics as well as language technology, are able to identify and correct such biases.

• Secondly, they also look to disambiguate. That is, they train the system on how to differentiate, for example, between brand names and their commonly understood meanings. Many a time the machine is not able to tell between different accents, as is the case with the many variants of Spanish. Here, too, linguist engineers are needed to step in and guide the engine to make language- and culture-specific decisions.

• When NMT experts manipulate the engine either to correct bias or any other element, they are able to measure the results of such manipulations. In the absence of such measurement, again, not only may erroneous translations be produced, but it will also be difficult how to trace the root of these errors. This means that working with NMT requires a virtuous circle of testing and improvements, and testing the impact of those improvements, and so on.

• Linguist engineers understand your domain and how different language combinations work. They can fine-tune the engine for domain relevance, as well as fluency and coherence. This elevates the quality of output from that of a generic engine.

Vijayalaxmi Hegde

You are creating an innovative professional development policy for your staff.

Your training modules cover a range of subjects and feature technical deep-dives into areas relevant to your business operations, including HSE requirements such as Ethics, Compliance, Company Mission and Values, etc.

These training programs feature a variety of formats: video, text to speech, animation, and text—and they need to be accessed in all the countries in which you work. Your colleagues will buy into the program if—and only if—they can learn in their own language.

Example: Transportation and Logistics modules for Bolloré

3 Modules using specialized technical vocabulary in a cartoon format with more than 15 highly expressive characters.

Languages: French and English

Applications: Articulate 360

You want international communications that are both consistent and adapted for local markets, and you want to be able to disseminate the content—which might be anything from the company website to the blog posts that draw people to it— to your regional marketing teams.

Regional management can then cherry pick the content that would appeal most to their market and send it to be localized and published on “local” sites, in local languages.

Example: Digital Marketing management, Essilor International

Languages: English to Danish, Finnish, Norwegian, Swedish (sites and articles); German, Swiss Italian, Dutch, and French (articles).

Application: eZ Publish

Consider the following pros and cons before deciding on translation proxies:

• The country sites essentially mirror the “mother” site. While this approach is great for content that can merely go through translation, it is not suitable for content that needs more adaptation like transcreation, or if you want to create fresh content for a country site.
• Using a proxy also means that at some point you have to consider MT. Here you have more decisions to take regarding which MT technology to use: neural MT (NMT), statistical, rule-based, or hybrid. Other decisions are which MT vendor to choose, whether you are going to use MT for all language combinations, and what levels of editing you require for the MT output so that the translated content is on par with your quality standards.
• You can also deploy professional, human translation within the proxy workflow, but note that fresh content yet to be translated will show up in the original language on the country site. It might result in a broken user experience.
• When you choose a proxy solution for global communication, remember that you still cannot get human beings out of the way. Translation memories and MT output require the intervention of trained, experienced linguists and engineers for maintenance and operation. Translation memories can go bad if not looked after or if every project is being dumped into the same TM. Over time, terms may become obsolete, new ones may be added. Also, remember that translation memories feed into MT, so the quality of the MT output is hugely influenced by what you have in your TM.

To make agile localization work, take the following steps:

• Check if your LSP can provide follow-the-sun coverage or comprehensive coverage in the region you’re looking to operate in. Failing which, try to work out a translation schedule that matches your development cycle.
• Agree on quality expectations and make sure they are not too high. If you are going to release your product in all the languages of the markets you are working in, it may not be possible to achieve perfect quality, should that exists. So, have clear benchmarks for quality. This reduces time spent on back-and-forth between the translators and developers.
• Automate what you can. For instance, there is no room for manual handoff of files if you are to produce just-in-time translation. Explore what else can be automated fully or to some degree in the localization workflow.
• Be truly agile, in the sense of being open and ready for changes that may be required of you as you progress.. Do not hesitate to try new fixes. Learning and knowledge sharing will save the team from last-minute firefighting.

With social media increasingly influencing the purchase decision, you want to be sure you are present on all those platforms where your prospects hang out and are part of the conversation. Usually, your messages on social networks are highly personalized and often ultra-localized. So, translation simply doesn’t work in most cases. A more efficient way to work is to have near-autonomous in-country teams that your LSP can dedicate to your account.

Vijayalaxmi Hegde

Create “Centers of Excellence” in globalization – yes, we’d still use that term for company-wide understanding of the purpose of the team – which will serve to document these practices and share knowledge.

The Globalization Center of Excellence can create and document a playbook for entering new markets. It acts as a repository of knowledge which various departments in the company can tap into and make use of.

In essence, don’t create a blanket solution for one market: instead, prioritize the local markets you want to operate and succeed in around the world and work on customized marketing and sales strategies for each.

If there is no global market, it follows that English cannot be the key to global success. Even where it’s spoken widely as a second language, the preference will always be for the mother tongue language. Case in point: the Indian market or the European Union. Nine out of 10 Internet users from the European Union said they would prefer to visit a website in their own language, if they were to choose. Similarly, in India about a quarter of the country’s population speaks English, but their fluency varies and, again, when given a choice they would prefer to use their languages online.

What does this mean in the context of product development and marketing? Build a product that can be adapted to different locales. Do not assume your product is going to readily fit into most markets. You can do a couple of things to check for market fit: how is your industry sector doing in the country you are seeking to enter? Where are your competitors going? It’d be easier if you initially choose countries that speak the same language as in your home country and have similar economies. That is, if your product is for an emerging market, other emerging markets may be easier to penetrate.

Vijayalaxmi Hegde

The entire IFU along with the updated content, the SSCP, and other technical documentation as required in the Annexes II and III will need to be translated in all the languages of the EU country where the product is to be sold. The information must be accurate and in plain language, to make it accessible to non-medical professionals. That is, any specialized content which may have medical jargon must be put into simpler words.

Any changes made to the device or documentation in one language needs to be reflected in each language the documents are available in. The Notified Body will validate the documents in one language.

For subsequent translations, the company can ensure quality in two ways:

1. The company’s regulatory affairs department or counsel in each country will validate the translations.
2. If there is no in-country counsel, the company can use a back translation process to ensure the translation is accurate. In this process, the earlier translation is translated back into the source language. This is then compared with the source content. The translation agency that back translates is different from the one that performs the translation.

A translation certificate is highly recommended to accompany the translated documentation when applying for certification.

If all the content required under the MDR is not translated in the languages of the country where the device will be sold, the device will not receive the CE certification. And, you will lose out in that market. That’s how critical translation is.

A lot of new content needs to be created and translated to fulfil the different requirements of documentation. Here are a few best practices that make complying easier:

• New terminology may need to be used to explain concepts to lay audiences. Use terminology management tools or work with multilingual content companies that already have one. This will help keep track of new terms being added, old terms that should no longer be used, explanations for the new terms, and so on.
• The information in different language versions needs to be consistent. Invest in a quality management system to make sure there are no inconsistencies in translated versions.
• Form teams within your organization that can oversee the process of creation and management of any new terminology or new content creation. Make sure the teams represent all stakeholders (regulatory affairs, marketing, research and development, etc.) as they would know their own requirements well.

Complying with the EU MDR and IVDR can bring additional benefits when you are entering another critical market: China. There are certain similarities in the classifications of medical devices in China.

China too requires manufacturers to translate all labelling and packaging text to Chinese. For Class II and III devices, documentation including product description, intended use, research data, manufacturing information, clinical evaluation data, product risk analysis data, and product technical specifications need to be submitted to the regulating authority.

So, the best practices you adopt to comply with the MDR can come in handy when entering China, too.

As every improvement or change to the product or its packaging would result in cascading content, translation is a process that life sciences companies have to integrate with their business processes. It’s not a one-time event any more. It’s a constant, continuous service that you will need.

It is all the more reason to choose your language partner with care, as it can make a difference between being able to sell in Europe or not. Keep in mind the below when selecting a multilingual medtech content company:

• To begin with, your translation company must have experience in creating and managing multilingual content for medtech companies. It is highly recommended that they already have the tech infrastructure, especially terminology management and translation management tools as this will enable faster work. It must be familiar with regulatory requirements that relate to content, so that it can audit your content and advise you on gaps that need to be filled.
• This process of assessing the content gap can be time-consuming, as it has to be done for all the patient manuals of CE-marked products. Very few life sciences content companies have content management systems (CMS) to systematically identify and fill the gaps. A CMS is critical in doing this as it saves a lot of time, maintains versions, and brings transparency.
• The content company must have a solid, multi-level review process to meet the stringent requirements of MDR. This ensures that the required high levels of quality can be delivered. Clear channels of communication must be established for stakeholders, project managers, and translators. The review and feedback processes must be documented.
• It must have an established system of managing the many language versions, so that changes or updates in the future can be quickly implemented across languages.

One thing is certain: there is no time to lose. A last-minute translation effort will lead to quality issues and auditors may reject your products.

These regulations make your product more accessible to the patient. Hence, it’s definitely an advantage in the market. So, start working on compliance as soon as possible.

Vijayalaxmi Hegde

Health emergencies are a time when messages need to be communicated fast, but speed at the cost of clarity often makes the communication pointless. To take another example from Germany, virologist Christian Drosten’s podcast attracted millions of followers in the early days of the pandemic. He doesn’t dumb down the science. Instead, he shares complex ideas in an accessible way. He touches upon aspects of the virus that laypeople may not have understood well.

Avoid jargon in communication, especially when you are talking to non-specialist audiences. When you must use a difficult term, provide an explanation.

As always, if not for translation, the messaging about corona virus and how to fight it would have remained locked in a few languages of the world. In the same way, your company’s brand messaging needs to reach all the markets in which it operates. This can only happen with translation. In a multilingual world, you simply don’t exist in the minds of your potential consumers without translation.

A lot of translation is about conveying critical information. For instance, instructions for use in drug packaging or for medical devices; user manuals of electrical instruments; and so on. Even weather information can be critical to fisherfolk.

Translation goes hand in hand with localization. One of the to-dos in fighting against corona was to sneeze into a tissue and dispose it carefully. In many developing countries, everyone may not use a tissue. They may instead be in the habit of using a cloth napkin or hand kerchief. This might even be a better way as handling the used tissues itself may become an issue because the waste management capabilities of these countries are already over-burdened.

Hence, some audiences prefer more visual content than textual.

So, the message needs to be localized to suit the ground reality of the practices in different countries and provided in their preferred formats.

Similarly, localization involves every aspect of global content. From date, address, number, and time formats to the terms used by people in different countries to refer to your products, localization is critical at every step.

Uji is Translators without Border’s first multilingual bot. It answers questions related to corona in Lingala, French, and Congolese Swahili and is set to learn more African languages soon. In a health emergency, speed, accessibility, and scale are all important. Improvements in translation technology for speakers of low resource languages will mean better participation and better health in emerging economies. This leads to the overall improvement of the world’s health as well as the economy.

The role of humans in the advancement of these technologies remains undisputed. Without linguists fine-tuning and training artificial intelligence systems, the latter’s ability to parse human languages would not have reached where it has today.

An understanding of this interaction between human and machine is necessary to see how communication will be shaped in the coming years.

The governments that have succeeded most in raising corona awareness have been the ones that have shown empathy and produced a coordinated response. Similarly, enterprises that understand and respond to user needs and cater to them consistently will achieve success in international business.

Vijayalaxmi Hegde

Optimize the process with the use of technology

Because of the scale of the project, using technology is essential to bring speed and greater efficiency. Computer-aided translation (CAT) tools are available to manage terms and translations.

You might be creating new terms or removing some old ones from your content in the interest of MDR compliance. A terminology management tool will help keep track of the terms updated or removed. It also serves as a place to store definitions of the term.

Translated phrases and sentences can be stored in a database for re-use later. This saves a lot of time and money when translating new content that might have the same phrases or sentences that have been translated earlier.

The multilingual content company you work with must also be experienced in the use of machine translation (MT) and post-editing. The MT engine needs to be trained for life sciences and fine-tuned for the language combinations you are working in. The output of the MT engine must be reviewed and edited by a trained MT editor, so that no errors remain in the published text. As this is medical device content, there is no room for errors.

Use plain language

This is the first step before translation, as it is about the source content. The MDR requires that the content must be easily understood by the user of the device. Else, your translations may still be rejected, regardless of the quality.

Write content in plain language, so that the subsequent translations are also easy to understand by a diverse audience. To write in plain language, the first requirement is that you know who the target audience is. Some devices are meant to be used by patients directly or sometimes by medical professionals and lay people. Children might be the intended audience. In that case, you might be writing for parents if the child is very young or directly to adolescents. When there are mixed audiences, you may have to create different versions of the text.

Partner with a language service company

For all the reasons listed above, working closely with a translation provider is critical to handle the documentation process from beginning to end. If the language service company is involved from the scratch, it will create the content in plain language and tailored to the health literacy levels of the audience. This not only makes the text simple enough to be understood, but makes translations easier, too.

Multilingual content companies can also advise on the use of technology and handle the project with attention to very small details. Their extensive domain experience and project management skills makes the whole process scalable and produces better quality.

If you are a medtech manufacturer with many product lines, document management becomes an ongoing and full-time task. Each time, there is an update to the product, the content has to be written according to the requirements of MDR and then translated in all the EU languages. You also need to maintain revision history for all the languages.

Clearly, translation is not an add-on task, but a critical business process. Partnering with the right language service company lets you concentrate on your core tasks and makes content management cost-effective.

Vijayalaxmi Hegde

Translation is worth it

Lexcelera helped a fast fashion company translate into 16 languages and doubled their sales. That is the power of translation. This is how it works: visitors feel comfortable enough to stay longer on your website/app and explore it. They begin interacting with your products, perhaps not just on the website/app, but also on social media. Thus begins a relationship. There is more trust, awareness, and familiarity which many a time leads to a purchase. Then there are recurring purchases, too, as they keep enjoying and interacting with your products.

Translation reduces time to market

Each season, as you launch your new collection, you want it to reach your patrons everywhere at the same time. If you already have a translation process in place, it’s easy to push the new content through these channels and get translated content. This way, the content is ready and available to support the new products. It does not have to be created afresh for each locale.

Scale up translation efforts

Perhaps you are already translating into a couple of languages. Which means, that you have a translation workflow in place. If you have invested in translation tools and are limiting your translation to just a few languages, think again. You are under-utilizing your investment in translation. Go ahead, maximize translation to maximize your presence in the European market.

Automate multilingual content creation

The world of translation tech has come a long way from doing translation in Excel sheets. You can use a translation management system (TMS) to create workflows depending on content type, language, or other categories. You can upload files that require translation and it will pass through the workflow to the designated linguists for translation and review. Alternatively, solutions are available that can pull fresh content from the source language website and push it to available translators, then take the translated content and publish it on the respective country websites.

Machine translation has gotten much better than what it was even a couple of years ago. The quality  level as well as the number of languages that MT can handle has grown. While it greatly speeds up the translation process, some content types may still need to be translated by professional translators. Or, the MT output may need a layer of editing to improve the quality. However, even with post-editing, as MT output editing is called, the amount of time saved is huge.

With the arrival of artificial intelligence (AI)-powered systems, translation management has become more intuitive, if you will. It learns from the changes or edits we make to the translations and subsequently translation quality improves. Thus, the editing effort gradually decreases.

Transcreate for some content types

Transcreation goes beyond literal translation. Some marketing copy, like homepage text or advertising campaigns, need this treatment. They can be based on the original message in the source language, but usually need to be completely re-written to suit the local audience. Website re-designs, including different graphics, might also be required. For transcreation, you need to work with an experienced language partner. They can determine the tone to be used for your visitors and even the right terms, which will suit them culturally and demographically, too.

Why partner with Lexcelera?

At Lexcelera, we have a keen understanding of creating high-quality multilingual copy for premium fashion and personal luxury brands. We use technology to bring better results to our clients on time, while continuing to work with professional translators. We also provide 24/7 coverage, with production offices in Paris, Buenos Aires, and Bangkok.

Vijayalaxmi Hegde

Vijayalaxmi Hegde